Learn the strategies you should use with LinkedIn to get the best results.
Market Your Business with LinkedIn will show you some great insights into LinkedIn.
LinkedIn suits professional people that are wanting to use social networks for business purpose … Facebook has a lot of trivial sort of stuff – what you did on the weekend or what you are doing or sharing your photo or you favorite quotes and that sort of thing. LinkedIn seems to be a lot more business orientated. People say there is a lot of corporates on there but there is also a lot of solerpreneurs or a lot of small business owners who want to connect with some high-level people and the great thing about LinkedIn is that it gives you a chance to connect with some of those people in some companies where you would have lots of what they call gatekeepers.
You want to get in contact with say the Marketing Manager of a particular firm, LinkedIn lets you do that without having to go through the old gatekeepers when you used to try and ring somebody and their personal assistant or their secretary would vet the call, so you couldn’t get through to them. So, LinkedIn is one of those avenues where you can bypass those gatekeepers too.
Market your business with LinkedIn using these pro techniques:
- What to include in your profile fields
- How to add a call to action to your website listings
- Where to use keywords
- Who to add as a connection
- How to use groups – both joining them and creating them
- Answers… The secret to being an industry expert!