A Look Into the Content Marketing Ecosystem

Are you interested in the world of content marketing? It can be difficult to get a handle on the content marketing ecosystem because it involves such a widespread collection of elements and individuals. Most people associate content marketing with written content, like blog posts, which still dominate the industry, but infographics, interactive content, and live video also play a role. By 2019, the content marketing industry is expected to grow into a $300 billion dollar industry that is both more effective and less expensive than traditional marketing.

Content marketing drives employment for freelance creatives, in-house marketers, and agency staff. Each role requires its own expertise, ranging from illustration and video creation to strategizing, tracking trends, and measuring results. Creatives are charged with producing content that enhances the client’s brand and compels readers to share. Marketers and agency personnel are expected to understand trends and know their way around search engines and social media. The goals across the board are to drive leads, increase sales, and improve site traffic, but each group has a slightly different approach to meeting those goals.

CopyPress recently set out to learn more about the current state of the content marketing ecosystem across the industry by surveying over 300 creatives, agencies, and in-house marketers. The survey results, compiled into this whitepaper, offer a snapshot of each group’s perspective, priorities, and standard practices. If content marketing interests you, you’ll want to set aside a few minutes to absorb the story this data tells about content marketing across the industry.