Introduction to Social Media for Business

Podcast: Play in new window | Download (Duration: 52:41 — 48.2MB) | Embed

Subscribe: Apple Podcasts | Android | RSS

In this introduction to Social Media for Business we cover how to get started.

Social media is everywhere in the news, it’s in the movies, it’s in the bus ride to work, it’s everywhere you go. This is an introduction to Social Media for Business , So, why not dive into social media and let’s talk about how we can use social media for business and how we can make it work for your business because, let’s face it, if you are not using social media these days, you are sort of being left on the shelf

I guess the term social media can be a little bit deceiving for some people. We look at the word ‘social’. Okay, ‘social’ is interacting with people and that’s what we do; we have been brought up to interact with people and deal with people, build relationships but the word ‘media’ I think confuses a lot of people.

The word ‘media’ traditionally, as we know it, is the media, whether it’s TV media, whether it’s newspaper media, whether it’s radio media and most of those medias, up until early 200, most of those medias weren’t telling you what to do. It wasn’t a conversation at all. People were saying that you watch TV and it would be a one-way conversation, it would be someone on TV giving you information without you interacting at all back to the TV.

And then you have got radio where you are listening to a radio DJ and you are listening to the music because there is no interaction apart from when we call in on a talk-back show. Most of the time it was one way traffic. Same with newspapers and magazines, they are all one-way traffic. There is no interaction going on.

And then come along in early 2000s when Facebook and MySpace and some of those early social media sites popped up. That’s when it started seeing people having a voice and they could say “Hey, I am here, I can listen, I can respond to what you are saying and if I don’t like you, you are going to know about it.”

What is the Future of Social Media?

What are the benefits of using: