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How to Write a Headline

Posted on December 5, 2012 by Heather Porter 1 Comment


Here are links to the pages I talk about in my video:Page 1 – JDL Strategies Fast Track
Page 2  – End of the Web Report
Page 3 – YouTube Traffic
Page 4 – Free Gift
Page 5 – John Anderson’s Site
Page 6 – Internet Laptop Lifestyle
copyblogger with sample headlines

In this video you will learn:

  • How to write a headline
  • Why your headline must make a promise
  • What you can say to back up that promise

Write Great Headlines

 

If you’ve been following our previous landing page tips, you will know that writing a great headline is an important part of creating an attractive and effective landing page. Many people get nervous about writing their headline, but we’re here to tell you that it’s much easier than you think! It’s important that you get your headline right, so here we take a look at some great resources to help you out.

When writing a headline you want to accomplish two main things; 1) you want to make a promise, and 2) you want to back up that promise. How can you achieve this? One of the best ways that we often utilise is to make use of both the main headline and the sub-headline.  Here’s an example; main headline: “In 17 years, we have created 223 multi-millionaires and 500 millionaires right here in Australia using our exclusive system.” Sub-headline: “Learn how the JDL Chain Reaction Formula can help you become one as well.” In this example, the promise is made in the sub-headline while the proof or backing of that promise is in the main headline. You can choose either way, as long as you accomplish those two main points.

Let’s look at another example; “Grow your business FAST! Get easy traffic, leads and sales with the world’s 3rd largest site—YouTube.” In this example, both the promise and the back-up of the promise exist in the one main headline. They have simply pulled it together as two sentences but it still has the effect of accomplishing the promise and the ‘why should I listen’ elements.

When you are creating your headlines, perhaps practice a few and see what you think is the most eye-catching way to write them. You can use different font sizes, different colours and experiment with headlines and sub-headlines, pre-headlines or simply having one main headline.  Take a look at examples from other websites; what do you like about them? What grabs your attention? What don’t you like? The key to a great headline is in being able to communicate an exciting promise succinctly and clearly, but always being able to back up the claim. You do not want to sound too outrageous as this tends to turn people off.

If you are looking for a good resource to help you out with your copywriting, we recommend you check out copyblogger.com.  This is a fantastic site which includes tutorials for copywriting and landing pages, amongst many others. Learn tips from experts that will help you to write top copy for your site.

So remember, writing a great headline with a promise and the backing for that promise is an essential part of a good landing page. Try to elicit  emotion (e.g. ‘live the life of your dreams”) and make sure that you sound credible.

 

Filed Under: Blog, Copywriting, Landing Pages

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