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#49 – Facebook Promotions and Competitions

Posted on December 7, 2013 by Heather Porter Leave a Comment

http://media.blubrry.com/autopilot/p/s3.amazonaws.com/ayb-podcast/AYBPodcast49-FacebookPromotionsAndCompetitions.mp3

Podcast: Play in new window | Download (Duration: 29:31 — 27.0MB) | Embed

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We're at podcast #49 this week and what a ride so far! In this episode we're going to talk about Facebook promotions and competitions, how do you run them? What tools can help you run them successfully? As we get into the holiday season more people are looking to run promotions so this is timely! What have Andrew and Heather … [Read more...]

Filed Under: Facebook, Podcasts, Social Media Tagged With: facebook, Facebook promotions, social media

How to Set up Tabs on a Facebook Business Page

Posted on November 29, 2012 by Heather Porter Leave a Comment

Once you have a Facebook Business Page it is very easy to add custom tabs below your cover image to display your other social media accounts and blog. You can also set up a custom page with anything you want on it such as a landing page to promote something for free with an opt-in box.  Essentially it is just a web page of your … [Read more...]

Filed Under: Blog, Facebook, Social Media

How Facebook Chooses what to put in your Newsfeed

Posted on November 27, 2012 by Heather Porter Leave a Comment

As most of you know, Google has an algorithm for choosing what should appear in its search results. Facebook has developed its own algorithm called EdgeRank. This is how Facebook chooses what to put in your newsfeed. If you understand how it works you can start to plan your posts to get increased engagement before you kick off … [Read more...]

Filed Under: Blog, Facebook, Social Media

How to Get Engagement on Facebook

Posted on November 26, 2012 by Heather Porter Leave a Comment

In Facebook's eyes, all engagement is not equal. It is great to get "likes" and "shares", but if you can get someone to write something on your post Facebook sees this favourably. This raises your EdgeRank (learn what EdgeRank is here) with them, or where they choose to display your posts on other's news feeds. Of course the … [Read more...]

Filed Under: Blog, Facebook, Social Media

#6 How to use Facebook for Business

Posted on April 11, 2012 by Heather Porter Leave a Comment

http://media.blubrry.com/autopilot/p/s3.amazonaws.com/ayb-podcast/AYBPodcast6-Facebook.mp3

Podcast: Play in new window | Download (Duration: 58:33 — 53.6MB) | Embed

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What are the Facebook Fundamentals? Facebook is a tool and all of these social media platforms, whether it’s LinkedIn or YouTube, Twitter or Google+ or any of the platforms or even MySpace back in the day, they are all tools and you don’t want to build your business on a tool because if you build your business on a tool and the … [Read more...]

Filed Under: Facebook, Podcasts, Social Media Tagged With: Andrew McCauley, get more traffic on facebook, Heather Porter, How to use Facebook, How to use Facebook for beginners, How to use Facebook for Business

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