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Best Landing Pages: What Navigation to Include

Posted on December 20, 2012 by Heather Porter Leave a Comment

The 4 Samples I show:

Page 1 – The Executive Coaching Academy
Page 2 – Property eBook
Page 3 – Weight loss
Page 4 – The Coaching Institute

If you’ve been checking out landing pages and the examples I have been showing you, you may have noticed that landing page navigation is different to the navigation on your regular web pages. The best landing pages do not have the navigation menu at the top that you would expect to see on the rest of your site.

On your landing page you want to ensure that you have a very controlled environment. That means not having too much ‘noise’ or too many options for people to navigate away from your page. Remember its’ purpose is to get people to do what you want them to do on your page! That is usually to sign up for whatever your free giveaway is – if they navigate away from your landing page, the chances are very slim that they will come back.

Best Landing Pages

If you check out the first example (in the link above), you will notice that if you scroll all the way to the bottom, all you have there is a privacy policy. This is very important to show for the reassurance of your page visitors; you may also want to show ‘contact us’ and ‘terms and conditions’.

In all of these examples you will see there is no navigation menu at the top of the page. Page visitors are encouraged to stay on the page and complete the opt-in forms.

If you are looking at advertising on Google, you may want to include privacy policy link near the top. Google can be very picky about what landing pages they will approve for advertising. Even if you are not using Google, it is reassuring to your page visitors that you are serious about protecting their privacy!

We love getting your feedback! Do you have questions or comments? Please comment below

Filed Under: Blog, Landing Pages, Templates Tagged With: best landing pages, Landing Page, navigation

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