If you’ve been checking out landing pages and the examples I have been showing you, you may have noticed that landing page navigation is different to the navigation on your regular web pages. The best landing pages do not have the navigation menu at the top that you would expect to see on the rest of your site.
On your landing page you want to ensure that you have a very controlled environment. That means not having too much ‘noise’ or too many options for people to navigate away from your page. Remember its’ purpose is to get people to do what you want them to do on your page! That is usually to sign up for whatever your free giveaway is – if they navigate away from your landing page, the chances are very slim that they will come back.
In all of these examples you will see there is no navigation menu at the top of the page. Page visitors are encouraged to stay on the page and complete the opt-in forms.