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Hi everyone! Great to have you here for podcast #83! Today we are talking about how to get leads through social media. How do you actually make it work without finding yourself falling through a worm hole where you suddenly realize you’ve wasted hours of time?
What did Andrew and Heather learn this week?
Andrew received notice that Dropbox is entering the “storage wars” by offering anyone with a pro account a free upgrade to a whole terabyte of online space! This will blow most hard drives out of the park – great to have!
Heather did some testing to see whether she could access apps that are within her Facebook page on mobile devices. She found that she can’t access those apps at all on mobile. She also found that Facebook is getting rid of the welcome gate capability that allows new visitors to your page to see a page that welcomes them and is different to what those who have already liked the page see. Basically, if you’re thinking about spending time working on apps for your Facebook page, don’t! Perhaps instead use some of the techniques we talk about here…
How To Get Leads Through Social Media
“Buying” vs “Freebie” mindset
People definitely use different social platforms with different ideas in mind – some platforms attract more buyers while others attract browsers.
Facebook – Great for leads, you will also find buyers here. The ad platform is the best way to find both (it’s probably easier to start out by attracting leads).
Pinterest – 80% women and 20% earn over $75k per year. Yes there are buyers here! People are usually in the buying mindset here already – they are putting together wishlists! Many pins are now going straight to a sales page.
LinkedIn – currently about 300 million users. It’s great for building connections and establishing credibility, but not really a place to sell. People are expecting to make professional connections or keep up on industry information there so the best use of it would be in using it to share your top content. You could drive traffic back to your blog post which has a banner or call to action for the next step on it.
Twitter – Yes there are some buyers to be found here. If you can write great 140 character headlines and use images, this could be a good way to get buyers through. Otherwise use to drive traffic back to your website.
Engagement
Remember that you can’t talk to all platforms in the same way, especially if you’re using something like Hootsuite to schedule posts. Make sure you post in a way that appeals to the character of each individual platform.
Get Leads
Have your opt in and landing pages set up. Make it easy for people to take the next step with you!
Find out what your competitors fans like
Use the Facebook Graph Search tool to find out what your competitors fans like or what fans of certain things related to your business like. E.g. you can look up:
“favorite interests of people who like…”
“favorite tv shows of people who like…”
“favorite books of people who like…”
“companies of people who like…”
“favorite pages of friends of people who like…”
“pages similar to…”
Facebook Ads
We recommend you do a combination of ‘clicks to website’, ‘page post engagement’ and ‘page likes’ as this will get you a bigger fan base and traffic to your website at the same time. Use the interests you found in your graph search for your ads. TIP – don’t boost posts from your page itself – do it from the ads manager as you have more options for targeting and can keep the cost down further. Choose to manually bid on cost per click.
Remarketing Pixel
Be aware that this is available to you in Facebook. It means that people can see certain ads based on what pages of yours they have seen.
Need some help setting up to get leads for your business? Find out how we can help you here…