Part 1: List the top 3 features of what you are selling (i.e. 4 videos and downloads).
Part 2: Write why you chose to list those 3 - why do you think they are so important?
Part 3: Write how your answers in Part 2 specifically connect with your prospects desires.
Part 4: Rewrite your new benefit in a way that says what's in it for your prospect.
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