Following on from our recent post about Landing page Optimization, Google have just released a series of very light hearted videos about Google Analytics in real life. Google are taking websites and fresh relevant content very seriously and their meesage is that you need to make sure all of your websites are relevant and not spammy.
I think that the main message here is that you really need to have relevance on your pages when a visitor lands there. They do not want to see unrelated topics that do not relate to what it is that you are offering.
Spending money on advertising without having a relevant landing page is a total waste of money. This Landing page can be the most vital piece of web property that you own, especially after you have spent a lot of time and money on SEO and marketing dollars driving traffic to your site.
Have a look at this video and let us know what you think of Google Analytics In Real Life and Google’s new foray into comedy.