As an email marketer, you do find from time to time that despite your best efforts, you will have unsubscribers or those who are simply unresponsive to any of your emails. If you've made your best efforts with content and engaging subject lines, sometimes it's time to kick it into a new gear and look for ways to fix your … [Read more...]

Last week we took a look at a couple of good email programs that you can use for the email marketing of your business. Of course, you can have the best email program in the world but it won't do you any good if your emails are not being opened! A lot of people get tied in knots trying to craft the perfect email, so here we give … [Read more...]

As a website owner, one of your key foundations when it comes to online marketing is to have a robust system in place where you can collect visitor email addresses and follow-up by regularly keeping in contact. Of course, you can't do this without having set up the email platform through which you will communicate! In this … [Read more...]