What did Andrew and Heather learn this week?
Heather – it’s all about having good listening skills! During the week she witnessed a contract pull out of a project for a company because the company person they were dealing with just would not let anyone else speak or wouldn’t listen to what they had to say. Of course people sometimes talk passionately about their ideas – but realise that if you talk too much you can alienate those around you! Remember this at networking events too – you will build better connections if you’re the person who will stop and listen.
Andrew – through working with Geoff and Amy who are professional golfers, they discovered that there is not a lot out there for golf industry professionals who work in areas other than coaching or playing. They went to an event in Las Vegas during the week and decided to find industry professionals to interview for their podcast. Andrew was tasked with finding the people which immediately raised doubts in his mind as he is not a golf professional himself! However, he found that when he attended the speaking events, no one went up to talk to the speaker afterwards. When he did and asked if they would be interested in being on the podcast, all 28 people he approached said yes! (and they didn’t question his golfing credentials!).
Famous by association
As you can see, you don’t have to be the biggest expert, but if you are able to create the platform through which experts in the field can share their message, it is possible to draw in some big names and in turn make a name for yourself. John Lee Dumas who we recently interviewed on Make It Simple TV is a great example – he has build a very popular podcast through a model of interviewing well-known entrepreneurs.
Here are some summary tips:
- Utlilise expos – they will often have seminars of experts.
- Call in advance and position yourself as a member of the media.
- Law of reciprocity – in return for interviewing people, ask to have your flier on their booth.
- Collect the names of speakers off the agenda page – go to their websites and contact them that way.
- Use LinkedIn to find leaders in your field and connect with them – we have done that to find contributors to our magazine.
- Find the number one Amazon book in your field and connect with the author.
- Look at Forbes top … list for your field, or other magazines/websites that produce similar lists.