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Welcome to podcast #65! Today we are delving into social metrics and will give you an insight into what metrics we look at, and what you probably should too.
What did Andrew and Heather learn this week?
Heather has been learning from Siimon Reynolds this week, through videos that he sends out to entrepreneurs. It was a good reminder that as business owners we often get stuck ‘putting out fires’ rather than focusing on your vision and direction. It’s very important to take time to refocus and stay on track as it’s very easy to go from being proactive to reactive!
Andrew learnt about a new tool – Knovio. This is an online presentation tool which allows you to add your own personality – you can add your own personal audio and video to tell a story about your presentation. This is especially good for people who aren’t the best with technology as it’s easy to put together!
There are so many factors you can measure with social metrics! The great thing is that you no longer have to waste large amounts of money being locked into ad campaigns that aren’t working. The main starting point we feel for social metrics is to identify your goal with the content, for example:
- Are you looking to boost sales?
- Do you want to increase awareness?
- Do you want to get opt-ins?
- Do you want to save costs?
All content you put out there should have some kind of purpose behind it – what do you want people to do?
With the large number of social metrics available for you to measure, you really need to have identified what your goals are first – you will quickly become overwhelmed if you follow the metrics that don’t add up for your overall goal.
Our main 2 we look for are:
Likes and posts don’t mean anything unless you know what’s going on behind them!
Facebook Metrics – What should you pay attention to?
Find these by clicking on the ‘Insights’ button in your Facebook page:
- Big picture – check overview to see how your post reach and engagement is going. (Engagement is the key – if you’re doing a good job, people want to talk about it).
- What times and post types are key for engagement?
- Look at turning your most popular posts into ads.
- What are the demographics being reached? Are you getting the right people according to your target market?
- Most engaged city/country – very important for local businesses!
- Posts tab – check out ‘top posts from pages to watch’. Great to understand what pages you are watching are doing well! Study any spikes to find out what is going on to get the engagement…
- Google Analytics – will show you which social media sites are driving traffic to your website, as well as an indication of which posts did the best.
- Tracking pixels – put into your website to track what is happening with clicks from your Facebook ad and conversions.
Have you got the AYB Guide yet? We give you videos, ideas and a way to quickly write those autoresponder emails!