#58 Video Marketing

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Hi everyone! Here we are at podcast #58 already! This week we are delving into video marketing – it’s everywhere now and we’ve been getting a lot of questions from you all about what is working now. There are now over 6 billion hours of YouTube watched every month!

First up…

What did Andrew and Heather learn this week?

Heather learnt from the guest she and Andrew interviewed in this week’s Make it Simple TV episode – Marc Harty. He outlined how whenever he is having that first meeting with a new client, he goes over with them that they are hiring him for his expertise and with that comes a certain set of processes and timeline. This means that he can always refer back to that first meeting and the agreed processes should any issues arise.

Andrew discovered a new tool recently – a plugin for the Chrome browser that gives you a whole lot of stats for YouTube videos. You can see things like average minutes watched, Reddit votes, Facebook comments and other social media actions related to that video. It’s called VidIQ and there is a free version you can download.

Video Marketing

One of the stats that strikes us about video is that the younger demographic are now watching more YouTube than TV. Given that this is showing a trend for consuming more video on demand, it makes sense to be a competent video marketer. People can now even view these video channels on their large TVs and it is easy for anyone to create HD videos that are suited to them.

Equipment

If you have iPhone 4s and above, or late model Androids and other smartphones, you don’t really need any other camera device. (as a general rule, devices from the last 2 years).
Get a tripod and an adapter that can hold a smartphone or tablet ($20 – $30 all up).
Sound – Zoom plugs into the bottom of your phone and you are able to change the direction of the mic.
Lighting kit – available on eBay and other retailers. (You can get 2 for $150 or even a little less).

Apps

Slow mo, compilations, adding music (various apps do this)
YouTube Capture – connect your YouTube channel to it and you can edit it then send straight to YouTube when you publish.
Picplaypost – pull in videos (iPhone and Android), edit images, add lower third, intros and outros and music.

Advanced Gear

Digital cameras such as Canon etc – often being used more for videos rather than photos. Used with a tripod.
Kodak Zi8 – (not so advanced, but very easy to use and high quality film).
Editing programs such as Screenflow and Camtasia (both available for Mac and PC) if you don’t want to edit with apps. (There are tutorials all over YouTube for using these).

Other Tips

Begin with the end in mind – why am I creating this?
Bring in a call to action at the end of your videos. Tell people exactly what you’d like them to do!
For quick videos, 2 – 3 minutes is standard – be brief, don’t waffle!
Longer videos – often used in premium/membership sites to give meaty information, and in tutorials.
Promos are usually 60 to 90 seconds.
TV shows – models vary, often online shows are around 5 minutes but interviews can go much longer.
Rule of thumb: if it seems like you’re giving ‘noise’, take it out!
Check out our podcast episode #15 for tips on content.