Welcome everyone! Today’s podcast is about the benefits of podcasting – there is a lot of buzz around podcasting at the moment so we wanted to share our experience and the benefits we have got from doing it.
What did Andrew and Heather learn this week?
Andrew has been checking out new features on Facebook and likes the fact that they are now rolling out the ability to see who posted on your Facebook page. This is great where you have multiple admins on your pages so you can see exactly who is doing what.
This week we produced our second episode of Make it Simple TV, where we interviewed performance coach Dave Diggle. One of the great things he mentioned is the importance of having a second set of eyes on your business so that you get that neutral perspective. This is great for having someone identify your blind spots or any areas that need work.
Benefits of Podcasting
- More intimate way of connecting with people than writing.
- It’s versatile – people can listen from anywhere.
- We have picked up work from our podcasts.
- Create your own format – do it buy yourself, as interviews or with others.
- Chance to show off what you know and validate yourself as an expert.
- Makes it easier to approach experts in your field for interviews when you have something tangible set up.
Different Places to Put Your Podcast
- On your website (ours is a sub-site of our main website).
- Podcast directories – Stitcher Radio, Spreaker, iHeart Radio, Soundcloud, Podcast Alley, Blurbery, Podamatic. These often come with their own communities so you get even more exposure.
- Tell people about other things you have going on! Give URLs for your websites (e.g. we promote our VIP Lounge).
- Get community input – this is one of the major benefits.
- Get audio bumpers made (like ours). You can get these done fairly cheaply on sites such as Fiverr, ODesk or ELance.
- Re-purpose your content for or from other mediums. For example, if you have created webinars you may be able to break them down into smaller podcasts.
- There is no specified length – work out what is best for you. Some are as short as 30 seconds and some are 1 or 2 hours. Don’t get stuck on other people’s rules!
- You don’t need a whole lot of expensive equipment to do it! We record off a Skype conversation.
If you’ve decided that podcasting may be for you, there are a number of online tutorials (just Google!) on how to get started and what equipment to use. We like the tools available on Blurberry.
Tell us what you think! Please leave us a comment here or on iTunes… Want to be interviewed yourself? Drop us a line and let us know!