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This podcast is all about ‘cool stats for cool people’. Website analytics don’t sound too exciting, but Andrew and Heather strive to make it fun and bring you the information that is applicable to you (they don’t want to be bored either!).
What are the key website analytics you should be looking at in your website?
1. Click through rates
This is a great measure of how well people like you and are engaging with you. For example, are people engaged through your emails? You can measure click-through on emails by adding links such as free gifts or podcasts. Then you can find how many people clicked on your link.
You can also check on click-through rate on your Google organic search results. You may be on the first page of Google, but are people actually clicking on your link?
2. Opt-in rates
How many of your site visitors are filling out your opt-in form? This is one stat you should be measuring if you aim to connect with more people. Knowing your opt-in rate allows you to make adjustments and see what works to increase your rate.
3. Email open rates
How many of your emails are being opened in the first place? We know people are bombarded with emails daily and simply can’t open every email they receive. Again, knowing how many of your emails are being opened allows you to make minor adjustments, for example to your subject lines so that you can look to improve your open rate.
4. Website conversion rates
This ultimately means that you are getting somebody to do something that you want them to do. This doesn’t have to be a sale; it could be watching a video, clicking on a banner or filling out a questionnaire.
5. Average time spent on your website
This is important because you need to understand whether your site is giving people what they want. For example, if people are leaving immediately or very quickly, they obviously have not found what they were looking for. If you can get people to spend more time on your site, this will help to rank higher on search engine results.
6. Bounce rates
Almost the inverse of time spent on your site, bounce rates are where someone goes into your site and leaves from the first page they see. The only type of page where it is ok to have a high bounce rate is where you are leading people directly to a sales page without wanting them to click anywhere else. Google wants to see that you don’t have a high bounce rate as they aim to provide the results that people are looking for. If Google finds a high bounce rate it will reduce your ranking on search results.
7. Cart abandonment rates
This is where the visitor has gone through the sales process then exited right before hitting the pay button. This is important to know about as you want to ensure that there is nothing about your sales process that puts people off.
Look out for future podcasts where we go into further detail about improving these 7 key areas. You may be surprised at how many simple changes there are that you can make that can have a massive impact on your results. We will also talk about the tools you need to have in place to monitor these website analytics.
Let us know what you think! Please use the comment field below…