You need to be using an email marketing tool to make sure your emails are delivered.
Email is ruling the world and it is certainly becoming a very, very good source of traffic for your business. As long as you use it correctly and you do not use it incorrectly or wrongly, it can be very, very powerful. So, we are going to talk a little bit about email marketing software and set up tips and discover what sort of platforms people are using to deliver those emails today.
There are a couple of things about email too that people don’t necessarily know and that it is so strongly regulated and that’s great but there are lot of tools now that can help you cut through the noise. There is an act, the CANN Spam Act that has come out several years back that. It’s basically saying that you can’t send emails to people that don’t want to hear from you and you always have to have an unsubscribe area at the bottom of all your emails so somebody can get off of your list if they want to.
So, things have tightened up a lot and there are some tools that we are going to share with you today that are really easy and make it easy to actually work within the confines of the new rules
In this episode we discuss how to use email marketing software.
We will cover:
- Why you need it (you should no longer be using Outlook for bulk emails)
- Complying with anti-spam laws
- Some platforms we like
- What is an opt-in form
- How to manually import people
- Why the deliverability rates rock!