By now, nearly every person is familiar with what a Twitter post looks like and how Twitter as a social media platform works. People craft a short post—just 140 characters—about something of interest to their followers, who may like or retweet it or post a response. There are people with millions of followers and people with just a few.
And like anything else on social media, Twitter has become a tool that businesses can use to build community and reach a wider audience. But too few businesses actually have a structured plan when it comes to Twitter, and they may not understand what all those metrics mean, especially when it comes to an impact on the bottom line.
Twitter does hold promise and statistics show that people are more likely to make purchases after following someone. But that’s not all you should be looking for in a business tool. Here’s how to get more out of your Twitter feed.
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