As most of you know, Google has an algorithm for choosing what should appear in its search results.
Facebook has developed its own algorithm called EdgeRank. This is how Facebook chooses what to put in your newsfeed.
If you understand how it works you can start to plan your posts to get increased engagement before you kick off a marketing campaign.
Thanks to CopyPress for explaining the EdgeRank puzzle in this Infographic.
Scroll right down to the bottom to find out exactly what you can do to improve your EdgeRank.
Takeaway Tip: Before you start a marketing campaign on Facebook get your engagement up or those posts won’t be seen.