Defining your brand is essential. Your brand identity helps you communicate with employees, vendors, and customers about your brand. You’ve worked hard on the B2B aspects of your style guide, but did you know that a Content style guide will also help customer relations?
Think beyond the proper capitalization, punctuation, and logo display that you outline for newsletters and emails in your style guide. Think beyond your brand identity’s favorite tones and topics. Think about direct communication with customers.
Consider making part of your style guide all about dealing with customers.
Customer service is a big aspect of most businesses, and even when your customer service employees are hitting it out of the park with their ideas and attentiveness, they might be missing the mark on the way they craft their emails.
Outline the best ways to communicate with customers, including via email, in your style guide. Talk about how to craft a customer service email or other form of communication that’s easy for your customers to digest.
When customers are already frustrated, they’ll appreciate that you took the time to write to them personally — and that you presented your information in an easy-to-follow format. Customer service is just one example of how a style guide can help your brand.
If you can get this specific with how to communicate with customers, imagine how much an updated content style guide will improve your advertising, your B2B relationships, and your overall brand identity. To learn more, read this infographic from CopyPress about style guides, which will give you even more tips about how to create and use them.
Download this infographic.