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How to Set up Tabs on a Facebook Business Page

Posted on November 29, 2012 by Heather Porter Leave a Comment

Once you have a Facebook Business Page it is very easy to add custom tabs below your cover image to display your other social media accounts and blog. You can also set up a custom page with anything you want on it such as a landing page to promote something for free with an opt-in box.  Essentially it is just a web page of your … [Read more...]

Filed Under: Blog, Facebook, Social Media

How Facebook Chooses what to put in your Newsfeed

Posted on November 27, 2012 by Heather Porter Leave a Comment

As most of you know, Google has an algorithm for choosing what should appear in its search results. Facebook has developed its own algorithm called EdgeRank. This is how Facebook chooses what to put in your newsfeed. If you understand how it works you can start to plan your posts to get increased engagement before you kick off … [Read more...]

Filed Under: Blog, Facebook, Social Media

How to Get Engagement on Facebook

Posted on November 26, 2012 by Heather Porter Leave a Comment

In Facebook's eyes, all engagement is not equal. It is great to get "likes" and "shares", but if you can get someone to write something on your post Facebook sees this favourably. This raises your EdgeRank (learn what EdgeRank is here) with them, or where they choose to display your posts on other's news feeds. Of course the … [Read more...]

Filed Under: Blog, Facebook, Social Media

Where People Spend Their Time Online

Posted on August 26, 2012 by Heather Porter Leave a Comment

Facebook is still the leader for where people spend their time online with the majority of people's time spent on social networking. … [Read more...]

Filed Under: Blog, Social Media

How to use Google+ for Business

Posted on January 14, 2012 by Heather Porter Leave a Comment

Google, G+ and the Social Search  Google has become so much more than the most popular search engine in the world this past decade, adding all kinds of free business applications such as Google Docs,  Google Calendars and Google Sites and now an enormous social networking site known as G+ (Google Plus) The G+ social network is … [Read more...]

Filed Under: Blog, Google+

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