Digital products are a great way for you to monetize your website without having to keep a whole lot of stock in a warehouse somewhere. If you have for example, some CDs you are selling or giving away, you can truly automate your business by having the whole process, from sales to fulfillment taken care of automatically. The great thing is that you don’t have to keep inventory somewhere, with digital products there are companies that will produce them for you on demand.
One of our favorites for this is Kunaki. Say for example you have audio and video that you want to sell as CDs and DVDs. You simply open up a free account with Kunaki and upload the files that you want used for audio, video and cover art. Whenever someone orders your product off your website, Kunaki will get the message automatically and access those files you have uploaded. They will then burn the files onto disks, package the disks in covers that use your images, shrink wrap them and post them out to your customer. The funny thing here is that Kunaki itself is a great example of business automation. All of these things can happen without requiring the intervention of any person.
Another thing we like about Kunaki is that they are a great demonstration of how you don’t need to have the prettiest website to be successful. If you take a look at theirs, it really is very basic however they deliver a great product and service that people want, and at cheap prices. Their website is very simple to follow so people know exactly what they’re getting. It’s a good reminder to people who hesitate to get going with their website because they think it’s not pretty enough that as long as you get the basics right you can be successful!
Kunaki is great for coaches or anyone who is an expert in their area and would like to package their digital products. It is also a great way to add an upsell to something else you are offering; for example with a membership site you may want to offer someone your CDs for $50 as an addition when they sign up.
The beauty of a system like Kunaki is in it’s simplicity. If you have been thinking about offering digital products but didn’t know how to go about it or thought it would be complicated and expensive, check them out and see if they can help you.