Hi everyone! Welcome to podcast #72! Today we delve into list segmentation – what is it and why is it important for your business? If you get this right it can be a huge help to your business!
What did Andrew and Heather Learn This Week?
Heather has been setting up a client website using WooCommerce. She discovered that there is a setting that allows you to set up groups in WooCommerce. For example, you could give purchasers access to a VIP area. You could use it to set up incentives etc.
Andrew has been listening in on Apple’s World Wide Developer conference. They have updated the photo editing apps in IOS so that when you edit images, it will be synced across all devices. Cloud storage is only growing!
This is ultimately about giving the people who come to you the information that they want, rather than just blanket email blasts. What is it? Well, many websites are missing going into specific deeper level topics outside of their main opt-in – segmentation allows you to talk to those people who are specifically interested in those topics.
How do you segment?
You need the right system in place that allows you to set up rules (e.g. if a person clicks on this link, add them to this group). Office Autopilot and Infusionsoft are programs that allow you to do that. Programs like Mailchimp allow segmenting but you can’t create the rules that shift people from one list to another (we suggest building a monetized list first however before swapping over to the more expensive email programs!).
If you are using a program such as Mailchimp, you can segment using web forms. For example, you can create different opt-in forms for different topics (such as at the bottom of blog posts on certain topics). You could even hire a web developer and get them to create a rule so that certain forms pop up automatically when posts are tagged to certain topics.
It will allow you to really break-down what people are interested in so that you know what to create more of. For example, if you’re a personal trainer and find that a whole lot of people click on a link about building muscle and are shifted into a group you have created called “muscle building”, you know that your list wants more of that topic.
Another valid point about this is you can separate prospects and buyers. Your buyers don’t want to keep receiving emails about something they already bought!
What can you segment?
Start at the end and work backwards. Whatever your signature program is, break down different topics that you can talk about. The answer to this question is virtually anything! Think about those separate topics as email lists and start to create content for each list so you can develop a funnel for each. Just do it one by one – don’t get overwhelmed!