What did Andrew and Heather learn this week?
Heather was digging into website design this week and found that the best button colours are still green, orange, yellow or red (in order of preference). So for your main opt-in that you want people to take, try the green!
Andrew has been looking at the new Google app for docs and sheets available for iPhone and Android. Microsoft has also recently made Office available on tablets – is shows that the companies are really spending the money to invest in mobile technology solutions…
Cool Marketing Ideas
Education ideas are a huge part of contact marketing. Paypal has recently launched a blog area that provides education to small business owners. The focus is in providing good value for their target market which will keep people coming back! Check it out here.
Smart, Strategic Content
What does this mean? Not just producing content for content’s sake – produce content based on things that your market is interested in. Rolex is doing a great job of this – not just throwing up a whole lot of pictures of watches, but catering to the tastes of their higher-end market with cool documentaries of adventures etc. With their Facebook page, they look for what their clients or followers say about their brand, then create the content. (Also check out their Mentors and Protégés videos).
Tapping into Popular Culture
Diesel Jeans is a great example of this with their “The Dangers of Dancing in Jeans” video. The dancers are wearing different Diesel Jeans and going through an A-Z of dance steps. This is another example of not ‘flogging product’ but creating something that people are actually interested in watching (think about how popular dance shows are at the moment!).
McDonalds in Australia has opened up a platform for all consumers to ask (uncensored) anything they like. Brave move! They do cop some abuse in there, but it allows people to get some truthful answers too as they are very open.
Move Away from Traditional ‘Company Website’
Coca-Cola has been one of the first companies to move towards a website that is more like a digital magazine. They provide content on a range of topics that their customers may like, even if it really doesn’t involve Coke products.
Jaguar’s #GoodToBeBad campaign is doing well at generating a cool look for the brand. They use British ‘villains’ from movies to and strategic, witty posts on social media. Sure, they have a bigger budget than most, but there are definitely key elements that you could think about – a tweet doesn’t cost anything!
During the Superbowl game last year when the lights went out, Oreo were quick to jump in with a simple tweet – “Oreo cookies. Still taste good in the dark”. Clever use of current events tends to get a lot of engagement and shares…
Companies are using:
- Trend jacking.
- Content for community interest.
- Story telling.
- Mining social media comments.
We’d love to hear your thoughts! Please share below…