We love doing live events and are excited that this weeks podcast is from our live event in Sydney! Just as we did for our Melbourne event a few weeks ago, we ask our guests what their online marketing questions are and answer them live here on our podcast. Usually we do a segment each week on what we have learnt during the week, so here we are asking our guests what they have learnt today…
Kerri from Sydney is our first guest. Her business is Living a Lime Life.
She has learnt that everything is easier than it seems! Today she is particularly interested that she can create a landing page for her Facebook page and use that to capture people’s details without even needing to build a website. Kerri’s question for us is around how to stand out on Facebook amongst the crowd on there!
Small, simple and succinct messages are definitely best when it comes to successfully marketing online. The first thing to do is to simply be yourself. What quirks do you have that make you unique? Use your own authentic voice, don’t get caught up in looking around Facebook to find a successful page to copy as you will start to lose your own voice. With the posts, think about what one thing you want people to take away from each post is. Think about what makes you different from others and why people should listen to you rather than all the others out there. What is your unique selling proposition?
In Kerri’s case she could use the lime colour to make her branding stand out and could create a story around her branding. The most successful pages out there have created a story which makes people buy into the person. Often there are many similar products available out there so the successful marketers are those who have attracted people who want to buy into them.
Kerri also wanted to know what she should give away on Facebook. What is it that your industry is looking for? Blueprints? Ebooks? A free consultation? Think about what gets you the ‘wow!’ from your clients – that is likely something that will do well as a give away.
Kathy Colgan from Canberra is our second guest. Her business is Not Dead Yet Travel
Kathy’s question is how to provide value as well as monetize with a relatively new website. How do you stay in business?
Starting small is one of the key things for a website. Get comfortable with writing your blog posts but also getting into the space of being able to ask for money for something. For example, you may be offering people the secrets to getting discounts or we have known people who sell webinars or additional blog posts. Use small increments to initially get yourself going. Kathy has many valuable travel experiences that she could share tips from that could save people a lot of time if she provides them. These are a good possibility for information type products to sell.
Kathy also asked about using affiliate programs – what should you do if you don’t want banners plastered all over your site?In terms of affiliate banners, don’t put them on the sidebar of every single page as it is inviting people to leave your page. We suggest doing a blog post and mentioning at the end that this company/product etc is one you recommend and why. Then give people the link from there.
Pauline Martin-Brookes is our third guest and is launching savemetime.com.au
Pauline’s question is what is a good ethical bribe? Her market is entrepreneurs who are time poor and have probably been in business for at least a couple of years. With this market identified, we suggest she needs to look at what common issues are faced by this group as this is what she could offer a tutorial on (e.g. time management and staffing issues as many who have been in business a couple of years are probably looking at scaling their business).
A cheat sheet on how to use something that saves time could be a good idea, also Pauline loves to create systems and is good at it – she could create a paper on how to use or create basic systems as there are plenty of people out there who don’t like creating systems! Show people how they can create a system that will save them an hour a day for example.
Our top three ways to monetize would be to create a report/giveaway to get a hungry audience, upsell from thank you pages etc and use affiliate links. For example Pauline could write a review for products she uses and include an affiliate link.
Ruth from Wollongong is our fourth guest. Her business is Business Results Catalyst
Ruth’s question is where to start when you are starting over online? We suggest starting by asking the market what it is they are looking for. For example, use the Google keyword planner to see what people are searching and create a basic website with posts and information based around those keywords. It is key to ask the market what they are looking for as you don’t want to go ahead and waste time creating something that does not sell. Figure out what the pain points are and start answering those on your website. You can always put up a landing page first and see whether people sign up to it before creating anything.
Josef from Sydney is our fifth guest. His business is Ascent Management
Josef is struggling to come up with a URL that describes what his business does and to create a marketing funnel -URLs don’t matter so much anymore as people usually are finding you through clicking on a link now. Keywords in URLs don’t matter anymore as it is all about having good content now.
We suggest that he is in a good position to be a leader in his area in terms of creating white papers etc which answer key points that people want to know about. Check out LinkedIn etc to find out what topics people are already talking about. He could even interview people for his site. Find out what the biggest pain point is in terms of management in business. This gives you your starting point for a product.