Most people build their sales funnels backwards. They start from wanting to attract leads without focusing on making sure what they are selling is what people want, or what will attract clients they want to work with.
In this episode we discuss why you want to reverse engineer a funnel and how you go about doing it.
Use the low hanging fruit scenario…
What is the main thing in your business that is making you money right now? What topic, tool or piece of that product or service is giving your clients the most results? Take that item and package it as a lead magnet to get them into your funnel. You know it already gets results. Plus it is a perfect “seed” of what you eventually would like to sell and how they can get more results.
Here are 4 Steps to Reverse Engineer a Sales Funnel
1) Start with the product or service you are selling.
Fix this up first. Are people buying it? Do they actually want it? Is it scaleable and does it fit your business goals for growth and your own time commitments required?
2) Deliver your product or service so your business can scale.
If you get more leads can you handle them? Do you have the infrastructure to handle new clients? If you already have a product that is selling, then next focus on delivering it better.
3) Take better care of your current clients and prospects.
Can you do this better? Are you providing opportunities for them to buy more? Or once they buy or come into your funnel do you send a couple of emails and then forget about them?
4) Test and improve your current traffic methods.
How are you currently attracting new business? Referrals, speaking, ads, organic traffic? First focus on doing that better. Then move onto expanding your lead sources.
Start with the end in mind. Look at what is bringing you in money and focus on that first. Attracting leads to something that people don’t want will set you up for failure.