We often hear a range of reasons why people are not successful with their online marketing activities when we are out speaking, teaching and coaching different businesses. We can pretty much boil them down to the ten reasons that are holding people back, that are really a sticking point for most people. They will come to us and say, “Hey that’s a sticking point, what do I need to do for my business to help me get through that point?”
So, we decided to create a series of blog posts that cover each one of these points in detail and give you some tools, resources and our best advice on how to get through these issues.
Not only do we see this in the day to day interactions of our own clients, but we , as a business, have been through these ourselves and have , thankfully, come out the other side.
These sticking points weren’t that hard to come up with because we hear it all the time. So if you do have any of these sticking points then you are not alone. There’s other people out there, lots of other people who go through the same thing, so we really want to help you get through those points as well.
Here is a summary of each one of these points, then we will dig right into them further…
Whether it’s slow or people aren’t doing stuff on it or buying stuff; you’re frustrated with your website.
You’re totally baffled or confused about these things called CRMs or emails or forms and contact forms on your site and you’re just confused about it and want to know how do you actually just get people into one place and communicate with them?
# 3 I don’t understand key words or SEO. You know you got the right content perhaps, but you’re just thinking ” I don’t know what this whole SEO thing is; do I need it? Does it work?”
#4 Getting people to look at your content or website.
You’re not sure how to get people to look at your content. You write content, but you’re not sure if people are actually looking at it; you’re not getting any engagement and nothing is happening with it.
#5 Measuring the right aspects of my site.
You’re not sure what stats to measure or where you even need to find them. So do you need to know how many visitors are on your site? Do you need to know how many people are opening your emails and why? Or do you know how many click and why.
#6 Not sure how to get help for your online marketing or website.
There are so many places that you could utilize to get help for any aspect of online marketing, but sometimes, you just dont know where to start, or who you can even trust these days?
#7 What TYPE of content do I need to create?
Is it podcast? Is it videos? Is it blog posts? What’s the difference of them all? Is it social media posts? Is it Periscope? What do you actually need to produce?
#8 What Social Media platforms should I be on?
You’re confused about how to use social media. You hear you need to use it but you’re not really sure why or how and maybe you’re not getting the results that you want and you’re also think — do I need everything? Do I actually need all of these new accounts or is there one account I should be sticking with? What do I need to do?
#9 Selling my products or services Online
You are not sure how to sell something online, so you’re getting really stuck on “what is a Paypal button versus a shopping cart versus an add-to-cart versus a… How do you even sell something in the first place?” That’s always a big frustration.
You’re literally sitting there staring at this list that we’ve just given you and going — oh my god; actually, yes; I’m kind of stuck with all those things. Where do I start?
So in our next post, we are going to dive into I don’t know how to get my website working better and you you can read it here.